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Health and Wellness
Verified Listing
Shopify | Health and Wellness
Fast-Growing U.S. Botanical Supplement Brand Generating $5.06M Revenue and $1.19M Profit in 13 Months With 51.7% Recurring Revenue and Scalable Subscription-Led DTC Model
Asking Price
$ 1,900,000
/ 1.59 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 5,065,470
TTM Profit
$ 1,192,787
Net Profit Margin
24%
Site Age
1 Year
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$5,065,470
$1,192,787
$422,123
Monthly Revenue
$99,399
Monthly Profit
Shopify | Health and Wellness
A rapidly scaling U.S.-focused botanical circulation supplement brand operating in the high-demand cardiovascular wellness category. Launched in March 2025, the business generated $5.06M TTM revenue and $1.19M net profit with a 24% profit margin, supported by 51.7% recurring subscription revenue and a proven Meta-driven acquisition engine. With strong unit economics, $85–$90 LTV, and 85% subscription conversion at checkout, the business is profitable on first purchase and highly scalable. The lean operational structure and transferable supplier credit line make this an attractive, low-complexity acquisition for growth-focused buyers.
Snapshot
- TTM Revenue: $5,065,470
- TTM Profit: $1,192,787
- Profit Margin: 24%
- AOV: ~$39
- CAC: ~$42
- LTV (12-month): $85–$90
- LTV/CAC: >2:1
- Recurring Revenue: 51.7%
- Subscriber MRR: ~$370K gross
- Target Market: USA (~98%)
- Business Launch: March 2025
- Production Partner: Rizheng Yuemai Co. (Hong Kong)
SKU Performance
Focused product lineup with strong hero SKU performance:
- Liquid drops – ~34.6% of revenue
- Softgels – ~31.1%
- Bundle offers – ~16.5%
- Duo offer – ~11.5%
These SKUs address persistent circulation-related concerns, resulting in strong conversion rates and repeat purchase behavior.
Acquisition Engine & Profitability
- Blended MER: 2.15x
- Break-even achieved on first order
- 85% subscription conversion at checkout
- Strong recurring revenue foundation
- 15–20 new creatives tested monthly
- Proven Meta Ads scaling framework
Operations & Team
Lean and scalable operational setup:
Fulfillment
- Dropioneer 3PL (China-based fulfillment)
- Average fulfillment cost: ~$7.80 per order
- Just-in-time inventory model
Team (Transferable)
- Media Buyer
- Creative Strategist
- Video Editors
Owner Involvement
- ~5–10 hours/week: oversight, approvals, growth strategy
Sales Channels
- ~100% Shopify DTC
- 51.7% subscription revenue
- 15% Email/SMS revenue
This brand is positioned for significant expansion, supported by strong subscription economics, high-margin products, and validated demand within the circulation health category. Several major growth levers remain untapped, offering immediate upside for a new owner.
Key Opportunities:
- Launch on Amazon to capture high-intent search demand and diversify acquisition
- Expand into TikTok, Google, influencers, and affiliate channels
- Introduce third-format SKU targeting broader demographics
- Transition to U.S.-based fulfillment to improve retention and LTV
- Activate email (57K) and SMS (15.3K) audiences more aggressively
The business currently relies heavily on Meta Ads for customer acquisition, creating platform concentration risk. Additionally, fulfillment from China contributes to longer delivery times, which may affect early-stage retention. These risks can be mitigated by diversifying traffic sources, launching Amazon, and transitioning to U.S.-based fulfillment. Improving retention infrastructure and expanding creative testing further strengthens long-term stability.
This business is operationally straightforward and supported by an established infrastructure, making it suitable for buyers with experience in eCommerce, performance marketing, and subscription-based models. While day-to-day operations are relatively simple, a buyer with strong paid media and retention marketing expertise will be well-positioned to scale efficiently while maintaining profitability. Key skills that would support continued growth include:
- Paid media management and scaling across performance channels
- Subscription model optimization and retention strategy development
- Email and SMS lifecycle marketing and automation
- Creative testing and performance optimization
- Supplier relationship management and fulfillment coordination
The seller will provide a structured 3-month transition period covering daily operations, paid media strategy, supplier introductions, and growth roadmap execution. All SOPs, marketing frameworks, and operational systems will transfer to ensure a seamless handover.
This opportunity is attractively priced as the founder is reallocating capital toward new ventures and seeking liquidity following rapid early success. The business has strong fundamentals and growth momentum, making it ideal for a buyer ready to scale.
Financial Statistics
USD $42
CAC
USD $39
AOV
USD $85
LTV
USD $0.93
MER
Profit Margin
24%
Profit Multiple
1.59x
Revenue Multiple
1.4x
Deal Summary
-
Domain: vitaliasupplements.co
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s): Included
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Founder, Creative Strategist, Video Editors, Media Buyer
The owner currently spends approximately 5–10 hours per week overseeing operations and performance. A 3-month transition period will be provided to ensure a smooth handover and continued growth.
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