Shopify | Electronics
Established DTC Tech Brand Selling Inkless Portable Printers, Generating $1.89M Revenue & $359K Profit (19% Margin) With Scalable Dropship Model
Asking Price
$ 390,000
/ 1.09 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 1,890,554
TTM Profit
$ 359,199
Net Profit Margin
19%
Site Age
1.5 Year
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$1,890,554
$359,199
$157,546
Monthly Revenue
$29,933
Monthly Profit
Shopify | Electronics
The company is a digital-first consumer brand built around two core SKUs: an inkless portable printer marketed to 55+ consumers seeking to eliminate recurring ink cartridge costs (77% of sales), and a another gifting product (20% of sales). Founded in October 2024, the business demonstrated immediate product-market fit, scaling to $310K in monthly sales by month two and maintaining a 2.21 blended ROAS across the full TTM period with $65.50 CAC against $146.50 AOV. Revenue is generated entirely through paid Meta acquisition driving traffic to a Shopify DTC storefront.
The brand has collected customer emails since launch but has not yet deployed retention marketing. No email welcome series, post-purchase flows, or winback campaigns exist. The business operates a dropship fulfillment model through a Chinese 3PL with $45.61 fulfillment cost per order and no minimum order quantities. Geographic revenue concentration: US 86%, Australia 6.5%, Canada 5.5%, New Zealand 2%. Repeat purchase rate is 4.8% with no active retention infrastructure in place.
|
Channels |
Commercial Engine |
Operations |
|
Meta paid acquisition to Shopify DTC |
Hero SKU (inkless printer) + seasonal upsell |
Dropship fulfillment, no inventory, 3-person contractor team |
The growth case is immediate and execution-ready, with several validated channels and infrastructure assets that have not yet been activated. The business moved from $0 to $1.89M net sales in six months while maintaining profitability. Multiple specific levers remain available to a buyer with capital and operational focus.
• Launch subscription model for thermal paper refills: Customers require ongoing thermal paper to use the printer. Current take rate on thermal paper upsells is high. Introducing auto-ship subscriptions would create predictable MRR with near-zero CAC from the existing customer base.
• Activate Google Ads acquisition channel: The business currently runs 100% of paid acquisition through Meta. Google Shopping and Search represent immediate expansion opportunities with existing product-market validation. Founder estimates Google Ads could add $5K/month profit with basic setup and creative reuse.
• Deploy email and SMS retention marketing: The brand has collected emails since launch but has never sent a marketing campaign. Klaviyo is connected but inactive. Welcome series, post-purchase flows, and winback sequences represent near-zero-CAC revenue from day one with an 80K+ email database.
• Expand SKU catalog with additional tech gadgets: Business card printers / networking card makers, Thermal paper multi-packs (bulk), Portable printer cases/travel kits…
• Launch Amazon: Considering the monthly traffic of the product, we estimate that launching amazon would conservatively add 20% of additional revenue, at least 50% net profit
The main risks are structural and need to be understood clearly at the outset.
• 100% paid traffic dependency: Customer acquisition relies entirely on Meta advertising, making performance sensitive to ad efficiency and platform stability. Mitigant: the business has sustained a 2.21 blended ROAS across 12 months with proven creative velocity infrastructure (10 video ads + 25 static ads per week), and Google Ads / email marketing remain entirely untapped.
• Product concentration: The inkless printer represents 77% of sales. Product dependency risk is high. Mitigant: the proven creative infrastructure can be applied to new SKUs immediately, and the dropship model eliminates inventory risk when testing additional products.
|
Capability |
Why it matters |
|---|---|
|
Meta ads management |
Creative testing, audience management, and ROAS optimization |
|
Creative production oversight |
Managing video editors and static designers to maintain ad output |
|
DTC conversion optimization |
Landing page testing, offer architecture, and checkout funnel management |
|
Email/SMS marketing deployment |
Activating retention infrastructure and monetizing the customer database |
|
Contractor management |
Overseeing remote customer support, creative team, and supplier coordination |
The founder is prepared to provide 1 month of transition support, covering ad script writing process, creative workflow documentation, Meta account handover, supplier relationship introductions, and team management overview. Process documentation videos will be recorded covering all key functions. Support beyond the transition period is expected to be limited, as the founder intends to focus full-time on a separate CPG consumables brand in an unrelated category. Founder recommends buyer engage a creative agency post-transition for continuity.
The founder has a separate CPG consumables brand that requires full-time attention and capital allocation. The current business is being offered at an inflection point: the brand has proven product-market fit, sustained profitable unit economics, and multiple untapped growth levers (subscriptions, Google Ads, email marketing, SKU expansion). The founder simply cannot pursue these opportunities in parallel and prefers a clean exit to redirect focus.
Financial Statistics
USD $65.5
CAC
USD $146.5
AOV
USD $0
LTV
USD $2.24
MER
Profit Margin
19%
Profit Multiple
1.09x
Revenue Multiple
1.4x
Deal Summary
-
Domain: shoptrivana.com
-
Storefront & Tech Stack: Included
-
Advertising Assets: Included
-
Supplier & Fulfillment Assets:
- Registered Trademark(s):
- Pending/File Patents (If applicable):
-
Social Media Accounts:
- Brand Assets:
- Owner, 1 support rep, 1 video editor and 1 static ads designer.
Current founder involvement is approximately 2 hours per week, covering ad script writing using AI tools, performance monitoring, and high-level team oversight. Key functions are fully outsourced: customer support (1 contractor), video editing (1 contractor), static ad design (1 contractor). Staff costs total $2,400/month ($28.8K annually). Meta advertising, creative production, and customer support require no founder-specific knowledge to maintain. The business can transfer to a buyer within 1-2 weeks with minimal operational disruption.
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