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Sports and Outdoor
Verified Listing
Shopify | Sports and Outdoor
A well-established fitness subscription business delivering high-quality gym gear, apparel, and supplements. With strong brand presence, loyal customers, and steady revenue, it's a great opportunity for growth in the fitness industry.
Asking Price
$ 600,000
/ 4.22 Multiple/yr
Type
Shopify
User Acquisition
Paid Ads
TTM Revenue
$ 322,784
TTM Profit
$ 142,143
Net Profit Margin
44%
Site Age
11.5 Years
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$322,784
$142,143
$26,899
Monthly Revenue
$11,845
Monthly Profit
Shopify | Sports and Outdoor
For years, this subscription-based fitness brand has been providing high-quality gym essentials to a dedicated customer base. The business operates on a quarterly subscription model, offering premium fitness gear, apparel, and supplements sourced from trusted vendors. Almost all sales come through its Shopify-based website, and the brand has built a strong online presence with an engaged social media following. Order fulfillment is handled by a reliable third-party logistics (3PL) provider, ensuring smooth operations with minimal hands-on management.
There’s plenty of room to grow. Expanding into international markets, such as Europe and Australia, would significantly increase the customer base. Introducing specialized fitness boxes for different workout styles—such as weightlifting, endurance sports, or yoga—could attract new subscribers. The brand could also explore influencer partnerships, digital fitness content, and additional sales channels like Amazon or Etsy to diversify revenue streams and reach new customers.
Like any subscription-based business, keeping customers engaged and subscribed is crucial. Market trends and economic changes could impact renewal rates, requiring a strong focus on customer retention strategies. The business also depends on vendor relationships for high-quality product sourcing, so supply chain disruptions could affect inventory. Additionally, since much of the marketing relies on social media, changes in platform algorithms or advertising costs could influence customer acquisition efforts. However, these risks can be managed with proactive planning and strategic diversification.
Running this business successfully requires a solid understanding of e-commerce, particularly subscription-based models. Experience in digital marketing, including social media management and paid advertising, will be valuable in growing the customer base. Negotiating with vendors and overseeing supply chain logistics is important to maintain product quality and cost-effectiveness. Additionally, strong financial management skills will help optimize cash flow and ensure sustainable growth.
The current owner is committed to a smooth transition and will provide training on all key aspects of the business, including operations, vendor relationships, and marketing strategies. Standard operating procedures (SOPs) will be shared to streamline day-to-day tasks, and a post-sale consultation period will be available for any additional guidance.
After years of building and growing this brand, the owner is looking to focus on new business ventures. With a strong foundation already in place, this is an excellent opportunity for someone to take over and scale the business even further.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
44%
Profit Multiple
4.22x
Revenue Multiple
1.4x
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