Shopify | Sports and Outdoor
Seize the opportunity to own a profitable sports sunglasses brand with stylish, affordable products, unique niche positioning, and significant growth potential—perfect for entrepreneurs seeking a scalable venture.
Asking Price
$ 600,000
/ 2.30 Multiple/yr
Type
Shopify
User Acquisition
Social
TTM Revenue
$ 479,766
TTM Profit
$ 261,310
Net Profit Margin
54%
Site Age
3.5 Years
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$479,766
$261,310
$39,981
Monthly Revenue
$21,776
Monthly Profit
Shopify | Sports and Outdoor
This business offers stylish, high-quality sports sunglasses priced at $80-$90, far below competitors' $100-$150 range, with a relatively low costs of goods. Utilizing a unique Instagram-driven marketing strategy, it targets a niche audience, ensuring low competition and strong profit margins. With minimal operational demands and a scalable model, it’s primed for growth under focused management.
This brand offers immense growth potential through expanded marketing channels like Facebook, Google Ads, and influencer partnerships. Opportunities include diversifying product lines, improving shipping efficiency with localized inventory, and creating bundled offers to boost retention. With dedicated management, this scalable business could compete with leading industry players, capitalizing on its affordability and strong branding.
The main risks involve maintaining consistent advertising performance and managing customer expectations due to inventory being stored overseas. Bypassing these risks requires diversifying advertising platforms, monitoring ad performance trends, and potentially shifting inventory to a domestic warehouse for improved delivery times. Proactive customer service also ensures sustained brand loyalty.
Successfully running this business requires expertise in digital marketing, particularly Instagram ad campaigns, and the ability to identify and act on trends in sports culture. Strong customer service skills ensure seamless communication and satisfaction, while experience in supply chain management and order fulfillment enhances operational efficiency. With just 1-2 hours of daily attention, the business is both manageable and scalable.
Comprehensive support will include guidance on supplier contracts, advertising strategies, and operational workflows. The new owner will receive access to all business assets, including domains, email subscriber lists, and social media accounts, ensuring a smooth transition.
This business was started during college, and the current owner is unable to dedicate full attention due to academic commitments. Selling offers the opportunity for a motivated buyer to scale the brand beyond its current level.
Financial Statistics
USD $0
CAC
USD $0
AOV
USD $0
LTV
USD $0
MER
Profit Margin
54%
Profit Multiple
2.30x
Revenue Multiple
1.4x
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