Gruns $1.2B Exit Case Study: Sold to Unilever in 3 Years
Gruns sold to Unilever in April 2026 for a reported $1.2B, just three years after Chad Janis founded the daily-nutrition...
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Top Mistakes DTC Founders Make When Selling
Most DTC founders sell their business exactly once. The buyer they sit across the table from has bought thirty. That...
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Working With an Ecommerce Broker: What to Expect
The vast majority of DTC and Shopify exits in the $1M to $20M range close through a broker. Founders who...
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How to Build a Sellable DTC Brand from Day One
The DTC brands that sell quickly and at strong multiples almost never started preparing for a sale 12 months before...
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Top Reasons DTC Brands Fail to Sell
Roughly half of the DTC brands that go to market never close. That number surprises founders, but it lines up...
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How to Prepare Your Shopify Store for Sale (2026 Guide)
Most Shopify owners who get a low offer or a deal that falls apart in diligence did not have a...
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The DTC Due Diligence Checklist 2026
More DTC deals fail during due diligence than at any other stage. Not because the business was not worth buying,...
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How to Calculate SDE for Your Ecommerce Business
Most ecommerce founders who receive a valuation offer are surprised by the number — not because the market is wrong,...
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When Is the Right Time to Sell Your Ecommerce Business?
Most ecommerce founders who sell too late do so not because the market turned against them, but because they missed...
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DTC Brand Valuation: 7 Factors That Impact Your Multiple (2026)
Two DTC brands. Same $1.2M SDE. One sells for $3.84M. The other closes at $6.48M. The difference is not luck,...
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